What is the best time to take beach pictures?

Like the song says….Sunrise, Sunset! Sunrise and Sunset are the nicest times to be on the beach taking pictures. The light is softer and there is less chance of glare and squinting. The sand, water and sun can create a very unfriendly atmosphere when you are trying to take a picture on the beach. Most people squint or tear up when asked to look in the direction of the sun and that shows up in your photos. Harsh shadows are also problems when shooting on the beach at other times of the day. Although I do not refuse late morning or afternoon sessions, these are the things to think about before requesting one. I do try and get you off the beach for some shaded shots as well, but those are not ON the beach!